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Pilates Studio Marketing

Discover 4 Surprising Benefits of Pilates

Pilates is celebrated for its ability to sculpt and strengthen the body. Core strength, improved posture, and ability to lengthen and tone muscles are just some of the effects that come from a regular Pilates practice. In this article, you will discover four lesser-known, surprising benefits of Pilates.A deeper understanding of the multifaceted benefits of Pilates can enhance your Pilates experience and further benefit your practice and teaching. When you understand Pilates’ potential to influence the body in these ways, you can also use it more effectively for rehabilitation, mental, and physical health. Read More

Polestar Grads Where are they Now? Mara Sievers’ Pilates Encyclopedia

  “We all know that we can choose from the following variations for Footwork on the Reformer: Heels parallel, V-position with heels on the bar, point and flex (tendon stretch), running (prancing, walking), prehensile (wrapping) and a few others. But why would you choose one over the other? Which variation is best for which type […]Read More

Studio Highlight: Polestar Pilates Studio Winter Park Colorado

We asked Sarka Ruzickova, owner of Polestar Pilates Studio Winter Park about her Pilates oasis in the small mountain town of Winter Park Colorado. Polestar Pilates: Where are you located currently? SR: I live in a small mountain town in Colorado called Winter Park. Polestar Pilates: Tell us about your Pilates training! SR: I did my Pilates training in […]Read More

6 Ways to Have a Stress-Free Pilates Teacher Training

“It’s the mind itself which shapes the body” – Joseph Pilates Enrolling in a Polestar comprehensive teacher training can be a transformative experience both personally and in your career.  Your commitment to this path of study requires significant dedication, planning, studying, moving and flexibility.  We recently spoke with Latonia Johnson, a comprehensive student in Miami Florida, who shared with us her excitement for her movement studies as well as the inspiration for this post: how can we help other Polestar students traverse their comprehensive training with more ease and less stress! Read More

Attracting Potential Clients to Your Studio

In our previous post, we discussed landing pages and started the topic of SEO Optimization. Now that we have our landing page and communication down, it is time to continue to dive into keywords in your strategy.   Phase 3: Search Engine Marketing and SEM Campaigns In order to reach potential clients, you need to […]Read More

Building a Customer Recruitment Strategy

In our last post, we saw how important it is to be present on the Internet, especially if you’re looking for new customers. Everyone browses the Internet to research their interests, needs, and hobbies. They also check the ‘net when they are looking for a Pilates studio or rehabilitation center. It’s time to build up […]Read More