How to Find Customers Online
Pilates Business Digital Marketing with Dan Grech & Andreina Santaella
Learn how to authentically market yourself and your studio online through purpose-driven digital marketing. This is a Pilates business digital marketing course.
This course includes:
11 hours of self-paced, online instruction-
30 Days unlimited access to course
Overview:
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No More “Random Acts of Marketing!
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Advance your Pilates business digital marketing skills with The Lead Building System™, a systematic approach to marketing your Pilates studio. Learn to develop a Growth Plan – the systems, habits, and tools to grow your Pilates studio using purpose-driven digital marketing.
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What’s Your “Why”?
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It all starts with the “Origin Story” of your Pilates business, and your “Story of Us”, how that story connects with your customer. Learn to identify the Core Purpose of your Pilates business, and its positive impact on the world – this is your “Why”.
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Small Business Showcase case studies of real-life campaigns Pilates studio marketing case studies.
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Connect with like-minded Pilates studio owners who can support your entrepreneurial journey by joining the Business Directory.
6 Learning Pillars:
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Campaign Objective: Numbers tell a story about your business – where you’ve been and where you’re headed.
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Target Audience: Introduction to segmentation and targeting. Understand the importance of defining a Persona Pair for your ideal customer.
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Irresistible Offer: Understand the three key elements of a campaign Offer Strategy. Develop a Free Irresistible Offer for your Business Directory Listing. Understand the psychology of an offer and Value-Based Pricing.
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Thumb Stopping Visual: The 3 essentials of your brand’s visual identity: logo, font pairs, and color palette. Best practices for creating social video. Low-cost tools to build a 15-second video in under an hour.
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Compelling Message: Understand story structure and the archetypes of the Hero, Mentor, and Shadow. Learn how to establish your credentials as a guide using social proof, reviews, and a system.
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Call To Action and the Customer Journey: Learn how the call to action kicks off the customer journey.
About Dan Grech, Founder of BizHack Academy
Dan Grech is the founder and CEO of BizHack Academy, whose mission is to give 10,000 underserved small businesses a simpler way to grow. Dan is a Pulitzer Prize-winning former NPR and PBS journalist turned entrepreneur and educator. He is the grandson of a Philadelphia public school science teacher and of a professional soccer coach in La Liga in Spain, and he carries forward a family legacy of teaching, coaching, and entrepreneurship.
BizHack Academy is a marketing traction company on a mission to give 10,000 underserved small businesses a simpler way to grow. BizHack provides consulting and training in purpose-driven digital marketing and is the creator of the award-winning Lead Building System™, a proven process for online lead generation, and the Thought Leadership Pyramid™, a systematic approach to content marketing.
About Andreina Santaella, MBA
Andreina Santaella is the Chief Operating Officer of Polestar Pilates, a Polestar graduate, and a dedicated Pilates instructor. With over a decade of experience in business development, she specializes in strategic growth, market trends, and emerging technologies to expand Polestar’s global impact. Andreina holds an MBA from IE Business School and a degree from the University of Florida. Based in Madrid, she is passionate about movement education and mentoring the next generation of Pilates professionals.
